Benetton is set to launch its brand new store on Allerton Road, Mossley Hill, this weekend. To celebrate the launch, the first 50 customers to arrive on opening day (Saturday 10th February) will receive a free goodie bag.

The new Allerton Road store, designed to reflect the brand’s signature style, will showcase the latest Benetton range for ladies, children and babies.

 The store will be the first Benetton branch in the country to feature the Italian fashion brand’s sleek new look with contemporary interior design pieces that have been specially imported from Italy. The interiors at Benetton’s new flagship store in London, opening later this year, will be based on the same sleek design as the new Allerton Road store.

Clare Vaughan, Director at Benetton Liverpool, said: “The contemporary design of the store really reflects the luxury and style of the Benetton brand and we’re absolutely thrilled to be the first in the country to showcase Benetton’s ultra modern new look.

“We couldn’t be more excited about unveiling the new store and the latest collection. I’m sure customers will enjoy browsing the latest range in such a stylish and welcoming environment. I am confident that the brand new store will be a big hit!”

Benetton has had a presence in South Liverpool for more than 14 years. Its nine staff will relocate from its current location at 125 Allerton Road when the new store opens at 145 Allerton Road.

Benetton Liverpool will be open from 9.30am – 5pm (Monday – Saturday) and 12 – 4pm on Sundays.

To keep up to date on the latest news and offers from Benetton Liverpool, find Benetton Liverpool on Facebook and follow @BenettonLiv on Instagram and Twitter.